Digital innovation

Embrace digital to enrich your customers’ experience.

 

To become digital champions, operators have to offern best-in-class and multi/cross-channel experiences all along the customers’ lifecycle. An exemplary customer experience is a source of differentiation, additional revenue and customer loyalty. This experience must factor in all the contact channels offered to customers and take advantage of the opportunities that digital solutions present to improve the customer experience and reduce costs.

Given that 2/3 French customers encounter difficulties moving from one channel to another, the strategy and objectives of each point of contact must be defined upstream. There are many digital touchpoints and they are becoming crucial components of the customer journey.

Our expertises

We help you to design, develop and deliver digital capacities :

Digital Maturity Assessment

Digital Maturity Assessment

Map existing digital assets, evaluate the company’s ability to leverage on digital as a key differentiating and success factor

  • Analysis of existing documentation, processes and governance,
  • Analysis of country digital maturity
  • Interview of employees at all levels
  • Benchmark with local operators and local digital pure players’ best practices

 

Digital Maturity Assessment

Map existing digital assets, evaluate the company’s ability to leverage on digital as a key differentiating and success factor

  • Analysis of existing documentation, processes and governance,
  • Analysis of country digital maturity
  • Interview of employees at all levels
  • Benchmark with local operators and local digital pure players’ best practices

 

Digital Strategy

Digital Strategy

Business value-driven approaches and strategies to help companies transform their operating models, business functions and business processes

  • Analysis of existing strategic plan
  • Assessment vision through documentation analysis, C-levels interview and SWOT
  • Strategic guidelines and objectives
  • Action plan, roadmap , organization changes and budget.

 

Digital Strategy

Business value-driven approaches and strategies to help companies transform their operating models, business functions and business processes

  • Analysis of existing strategic plan
  • Assessment vision through documentation analysis, C-levels interview and SWOT
  • Strategic guidelines and objectives
  • Action plan, roadmap , organization changes and budget.

 

Digital customer journey

Build new online capacities or revamp existing

We help you to identify and design an efficient digital journey and to integrate the digitalized journey into your existing channels of contacts to promote user autonomy and bring a real added-value :

  • Definition of a digital customer relationship strategy and associated customer contact policy

  • Design of Customer journey digitization

  • Design and iplmentation of digital customer services : chatbots, voice assistants, messanging and social network, etc.

Build new online capacities or revamp existing

We help you to identify and design an efficient digital journey and to integrate the digitalized journey into your existing channels of contacts to promote user autonomy and bring a real added-value :

  • Definition of a digital customer relationship strategy and associated customer contact policy

  • Design of Customer journey digitization

  • Design and iplmentation of digital customer services : chatbots, voice assistants, messanging and social network, etc.
Web traffic & SEO

Increase web Traffic

From audit and recommendations to optimization, the experts of Sofrecom accompany you in every step to achieve your goals.

  • Maturity audit and implementation of a POEM customer acquisition plan
  • Generation of qualified leads
  • Community management and content creation
  • SEO and mobile optimization

Increase web Traffic

From audit and recommendations to optimization, the experts of Sofrecom accompany you in every step to achieve your goals.

  • Maturity audit and implementation of a POEM customer acquisition plan
  • Generation of qualified leads
  • Community management and content creation
  • SEO and mobile optimization
Web and mobile applications

Web and Mobile Applications

Sofrecom has experts services centers for platform and application development. They provide an end-to-end service wtih agile mehods :

  • Rapid prototyping of new digital journeys (schematic models, animated prototypes, etc.)
  • Setting up an agile digital product development team (One Roof team, Design Thinking methodology, SCRUM, etc.)
  • Scaling-up and industrialisation within our service centers
about Agile expertise

Web and Mobile Applications

Sofrecom has experts services centers for platform and application development. They provide an end-to-end service wtih agile mehods :

  • Rapid prototyping of new digital journeys (schematic models, animated prototypes, etc.)
  • Setting up an agile digital product development team (One Roof team, Design Thinking methodology, SCRUM, etc.)
  • Scaling-up and industrialisation within our service centers
about Agile expertise

Why Sofrecom ?

We capitalize on 50 years of experience supporting Telecommunications operators’ digital transformation :

  • Deep knowledge of telecom operators’ customer journeys
  • A user-centric approach (Personae, Design Thinking, user tests …)
  • A structured methodology to optimize projects duration
  • An end-to-end support, from conception to development.

You want to know more about it,

Clément Aincy

Head of Digital innovation practice,

Contact our expert 

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