This market assessment project focused on understanding each value stream’s contribution to the overall strategy while identifying new market opportunities. The objective was to conduct an in-depth analysis of addressable markets, provide strategic resources to sales teams, and incorporate these insights into long-term strategic planning. Using an adapted methodology, this work successfully supported future decision-making and optimized the value proposition.
Customized methodology for market evaluation
A structured approach combining top-down and bottom-up analyses was deployed:
- Market analysis: identification of potential markets and determination of addressable markets for each segment of the value chain.
- Mixed approach: a combination of qualitative and quantitative assessments, supported by expert-validated hypotheses, to ensure a comprehensive and accurate view.
- Data collection: expert interviews were conducted to enrich the analysis.
- Creation of strategic materials: summarizing insights and support materials to guide business units' ambitions.
- Strategy feeding: integration of market insights into the company’s innovation strategy.
Our consultants conducted this analysis using a combined approach (external analysis, quantitative assessments, and hypothesis modeling), which provided an overall picture of trends and opportunities, along with precise, relevant market data. Finally, the results enabled the integration of market insights into the decision-making process.
Key benefits of this decision-making analysis
The market assessment and supporting analyses carried out by our Strategy Marketing consultants allowed us to:
- Select strategic development axes and growth levers to inform the 2030 strategic roadmap.
- Identify new value creation opportunities to enhance competitiveness.
- Better understand customer needs to refine offerings and the overall value proposition.
- Highlight improvement areas across the value chain to maximize performance.
- Obtain a clear view of the addressable market to guide business and commercial.
Main lessons from this decision-making analysis
A deep understanding of opportunities and the addressable market, combined with a structured methodology, fosters strategic decision-making and strengthens adaptability in an ever-evolving environment.
Sofrecom’s Expertise
- Market analysis: assessment of trends and revenue opportunities.
- Strategic Consulting: development of recommendations based on concrete data.
- Project management: coordination and implementation of tailored solutions.
- Sector expertise: in-depth knowledge of telecom operators and European markets.
