OUR BOARD
Sofrecom's Board determines Sofrecom's strategic orientations.
It appoints the executive director(s) responsible for implementing them, closes the accounts, convenes the General Meeting and proposes the annual dividend. It decides on the major issues relating to the smooth running and future of Sofrecom in order to promote the creation of sustainable value for its clients and all its stakeholders.
The Chairman of the Board of Directors is vested with the broadest powers to act on behalf of the company. He exercises his powers within the limits of the corporate purpose and subject to those powers expressly assigned to the Board of Directors by law and by the Board's internal rules. He is supported in this task by the Managing Director of Sofrecom.
Sofrecom's board chairman is Bruno Zerbib, Chief Technology and Innovation Officer of the Orange group.
OUR MANAGEMENT TEAM
Guillaume Boudin
Until now, Guillaume Boudin led the "Communication & Collaboration" Business Unit within Orange Business Services. In a highly competitive global market, he has overseen the development of communication and collaboration offers for both French and multinational companies.
He also served as Board Member of Arkadin company, and Vice President of Networks Product Line at Equant and Global One, where he launched the 1st IP VPN services on the market.
At Orange France, Guillaume Boudin held both operational and marketing responsibilities.
He headed the “South Ile-de-France” region, with its network of sales agencies, customers assistance centers, and technical field intervention units. He participated in the launch of the first mobile offers for the mass market, as well as the first "pay per view" TV services.
Guillaume Boudin launched his career by creating a start-up which in Europe was the second value-added reseller for NEXT, the company founded by Steve Jobs before his return to Apple.
He holds degrees from the Ecole Polytechnique and Telecom ParisTech.
Guillaume Boudin particularly appreciates teamwork and developing new business territories. He enjoys traveling and discovering new cultures and has lived in many countries in Europe, Asia, Africa and the Middle East.
Throughout his professional experiences, building global teaming and developing business territories continues to be the most rewarding aspects of his career. He also enjoys travelling & discovering new cultures, and has lived in countries in Europe, Asia, Africa and the Middle East.
Davy Letailleur
Davy Letailleur has been appointed Deputy CEO and Director of IT & Network Business Unit of Sofrecom, effective September 1st, 2021.
Until now, he was heading the Network Management Unit at Orange in the North-East of France, in charge of deployment and maintenance of 4G/5G fixed and mobile networks and of the management of services on networks of public initiatives for local authorities.
Davy has more than 20 years of professional experience within the Orange Group.
He has held positions combining managerial, network and business acumen, focusing on the client dimension.
He developed skills in the field of construction, maintenance and operation of access networks, network cores and platforms -forms of services and operational cost models within the financial department at the service of Orange France’s marketing teams and regulatory teams.
Within Orange Wholesale France, he headed the roaming rollout project for Free Mobile and led relations with French operators in the field of interconnection. He was a director of the Association of Platforms for Standardization of Inter-operator Flows and Chairman of the Board of Directors of the GIE Mobile Portability Management Entity.
Claire Khoury
Claire Khoury is the Chief Marketing, Communication and CSR officer of Sofrecom's Group, which she joined in 2016.
Claire acted as Director of Marketing, Digital Strategy and Communication, managed the Sofrecom Group's strategic plan in 2020 and piloted the organization of Sofrecom's 50th anniversary in Paris.
With a background in science, Claire began her career as a research engineer in a service company in Beirut. In France, she entered the corporate world as a change management consultant, where she led transformation consultancy projects in marketing and sales.
Over more than 15 years in the Orange group, Claire has held different positions within Orange, simultaneously combining more functional experiences at Orange France, where she led transformation projects, with more operational tasks in Customer Relations and Distribution (General Public and Corporate) as Head of Marketing and Communications.
She holds a MSc in Services and Customer Relations Management from NEOMA Business School.
Elias Saab
Elias Saab has been Sofrecom's Sales and Business Partnerships Manager since 2014. He was nominated manager of Sofrecom's Middle East entity on 1st July 2016 with the challenge of driving its development by supporting the digital transformations of key clients in this region.
Before joining Sofrecom, Elias worked at Orange Group for 17 years as Service Integration Sales Manager, a role that gave him a lot of experience in developing ToIP/VoIP, security and enterprise network services.
He then moved into B2B at Orange Business Services as Major Accounts Manager serving large companies such as Thales and Total. Later he worked in the Sales Division where he specialized in media and services and played a key role in the building partnerships with major service providers, notably in IT and cloud computing.
Isild Launay Girard
Isild joined Sofrecom's teams and took over the management of the group's Human Resources on October 1st 2022. Her 25-year career with Orange has allowed her to develop experience in the commercial field, in optical fiber and finally in Human Resources for over 10 years.
She joined Orange in 1995 and started her career in sales and participated in the creation of the Orange mobile subsidiary in Madagascar. Back in France, she became a training support team manager with the objective of increasing the commercial efficiency of customer advisors in the north of France.
She then took the position of fiber sales project manager in 2007 to ensure the follow-up of the commercial launch of "fiber" in Lille and Nantes.
From 2010, she reoriented her career towards the HR function. She successively held the positions of HR Manager, then Director of Human Resources at the Centre Val de Loire Intervention Unit and finally at Orange Innovation Networks since 2015.
Her multicultural and operational background allows her to co-construct a business strategy and to lead the HR policy that best serves it in the balance of social performance / economic performance.
Isild is a graduate of Grenoble Ecole de management and Paris Sorbonne University in European and international management. She also has a certification from ESSEC in HR.
Antoine Kone
Antoine KONE started his career at the General Inspection of the Banque Populaire Group.
He joined Orange’s ranks in 2009 as Financial Area Manager for the African and Middle-Eastern division (OMEA), before taking charge of Central Management Control of the OMEA area.
Antoine then moved on to Orange Guinea as Head of Administration and Finance in 2012. He led several operational and financial projects, leading to an increase in the company’s profitability.
Upon returning to France, he was nominated for the Director of Receivable accounting position for Orange. He handled an important transition in the company’s activity (reorganizing the whole accounting activity for Orange France, process automation, robotization, implementation of new accounting standard practices …)
Before joining SOFRECOM, Antoine lead the Digital Transformation program for the Finance division of Orange Group (including 5 000 people both in France and abroad). This program included skills development for financial, digital solution deployment for all areas covered by the Orange Group and management process simplification. In this role, he led the program communications, organized governance and animated a community of a wide range of project managers spread out over various countries and divisions.
Antoine is graduated from ESSEC.
Bernard Barral
Bernard Barral has been appointed Director of the NACSI (Nearshore Amélioration Conformité et Système d'Information) department, which coordinates our Service Centers, internal IT and Quality for the Sofrecom Group, effective June 1, 2023. He has also been Sofrecom's Chief Compliance Officer since February 1, 2023.
Bernard Barral was Sofrecom's Nearshore Director for 8 years, where he contributed to the very strong growth of the Moroccan and Tunisian Service Centers, and in particular to the launch of our Casablanca site.
Before joining Sofrecom, Bernard Barral had created the Rapid Development Division ("DevRap") of Orange France within its IT Department. Previously, he had been Director of the Order Delivery Process, as well as Director of the Enterprise Branch's Decision Support Information System, where he led the GEODE enterprise datawarehouse project. He was also Project Manager for the Mobile Customer Service IS in France, where he launched the group's first CRM project, Orchidée.
Dominique Michelet-Patry
Dominique Michelet -Patry has been Sofrecom’s Legal and Tax Director since early 2017.
After 8 years as a contract manager in the Faiveley Transport Group, a railway equipment manufacturer, she joined France Telecom in 2000 to hold various positions in the Legal Department. First in the International Legal Directorate, then in 2007, she joined the Content Legal Directorate where she developed several sports and international partnerships as Legal Manager. In 2011, she will manage the implementation and negotiation of commercial contracts within the Legal Directorate of Strategic Partnerships. In 2013 she joined the Orange Middle East Africa Legal Department where she took over responsibility for the legal support of subsidiaries in Central and West Africa.
Dominique Michelet -Patry has particularly developed skills as an international jurist in the field of international trade law.
Dominique Michelet -Patry has particularly developed skills as an international jurist in the field of international trade law.
COUNTRY & REGIONAL MANAGERS
Siwar Farhat
Siwar Farhat has been appointed Managing Director of Sofrecom Maroc, effective July 1, 2023.
Siwar Farhat was previously Managing Director of Business & Decsision Tunisia.
Since joining the Orange Group in 2001, Siwar Farhat has contributed to the development of Orange and Sofrecom in France and internationally. She has successively held the positions of Transformation Program Director, Offshore Program Director and CEO of Orange subsidiaries, notably in Morocco and Tunisia.
In particular, she contributed to the creation of Orange Business Maroc. She was behind the creation of Sofrecom Tunisie, which she led between 2014 and 2016.
Siwar Farhat's experience in international environments and the development of offshore entities is an asset for Sofrecom Services Maroc, which aims to continue its development as a key player in digital transformation in Morocco and more broadly in Africa.
Dorsaf Bejaoui
Dorsaf has been appointed Acting General Manager of Sofrecom Tunisia, effective September 1, 2023.
She joined the Sofrecom Group as Director of Human Resources for Sofrecom Tunisia and Algeria. In addition to her main responsibilities, she has played an active role in the development of organizational resilience tools and growth catalysts.
A graduate of the Ecole Nationale D'Ingénieurs de Tunis, Dorsaf has enjoyed a career spanning more than 25 years with major multinational companies operating in diversified sectors, including telecommunications, software publishing, distribution and industry, where she has held key positions. She was Program Director for Network Management Solutions and headed the EMEA Shared Resource Center for pre-sales at Alcatel-Lucent. She also led organizational and operational transformation projects at Délice-Danone and Monoprix in Tunisia. Her remarkable contribution also includes managing human resources transformation as Central Director of HR Transformation at Tunisie Telecom, the leading operator in Tunisia. She has also contributed her expertise by sitting on various boards of directors.
Dorsaf is passionate about new technologies and innovation, and enjoys taking on the challenges of complex, multicultural environments while delivering creative, high-performance solutions for both external and internal customers.
Elias Saab
Elias Saab has been Sofrecom's Sales and Business Partnerships Manager since 2014. He was nominated manager of Sofrecom's Middle East entity on 1st July 2016 with the challenge of driving its development by supporting the digital transformations of key clients in this region.
Before joining Sofrecom, Elias worked at Orange Group for 17 years as Service Integration Sales Manager, a role that gave him a lot of experience in developing ToIP/VoIP, security and enterprise network services.
He then moved into B2B at Orange Business Services as Major Accounts Manager serving large companies such as Thales and Total. Later he worked in the Sales Division where he specialized in media and services and played a key role in the building partnerships with major service providers, notably in IT and cloud computing.
Antoine Kone
Antoine KONE started his career at the General Inspection of the Banque Populaire Group.
He joined Orange’s ranks in 2009 as Financial Area Manager for the African and Middle-Eastern division (OMEA), before taking charge of Central Management Control of the OMEA area.
Antoine then moved on to Orange Guinea as Head of Administration and Finance in 2012. He led several operational and financial projects, leading to an increase in the company’s profitability.
Upon returning to France, he was nominated for the Director of Receivable accounting position for Orange. He handled an important transition in the company’s activity (reorganizing the whole accounting activity for Orange France, process automation, robotization, implementation of new accounting standard practices …)
Before joining SOFRECOM, Antoine lead the Digital Transformation program for the Finance division of Orange Group (including 5 000 people both in France and abroad). This program included skills development for financial, digital solution deployment for all areas covered by the Orange Group and management process simplification. In this role, he led the program communications, organized governance and animated a community of a wide range of project managers spread out over various countries and divisions.
Antoine is graduated from ESSEC.
