Cyberbullying has become a major issue, particularly affecting young people. In response to this alarming reality, one operator decided to take the lead by developing a robust solution to prevent, detect, and support victims of cyberbullying. This project reflects a strong commitment to taking effective action to protect young users from the dangers of online harassment. To this end, the operator asked us to conduct a benchmark of existing solutions on the market.
Customer need: understanding the cyberbullying market and identifying potential partners
Through this benchmark, the operator aimed to design and deploy an effective solution that meets the expectations of both parents and young people, while also addressing key security concerns.
The objectives of this benchmark were multifaceted and intended to provide a strong foundation for the development of an integrated solution:
- Gain a deep understanding of the anti-cyberbullying solutions market, including an analysis of available offerings, their strengths and weaknesses, and user expectations.
- Provide recommendations for potential partners that could enhance the operator’s solution, drawing on organizations already active in combating cyberbullying.
- Evaluate the maturity of existing solutions to guide the development of the operator’s own offering and support informed decision-making.
Sofrecom’s solution: in-depth knowledge of the cyberbullying market
To carry out this benchmark, our approach was structured in phases—research, analysis, and recommendations—with ongoing communication with the operator’s teams to ensure objectives were met. Within two months, the team completed a comprehensive benchmark of anti-cyberbullying solutions. This process enabled us to:
- Clarify the definitions of harassment and cyberbullying: it was essential to distinguish between these often-interchanged terms. This step aimed to better target appropriate solutions and raise awareness among the target audience, thereby improving the focus of prevention efforts.
- Identify user expectations: this included not only young users themselves, but also parents and educators, in order to gather valuable insights into what users are looking for in an anti-cyberbullying solution.
- Analyze the existing solutions on the market: Our teams assessed the functionalities offered by current solutions, categorizing key players in the market. This analysis covered the technologies used, pedagogical approaches, specific features, the most appreciated functionalities by users, and the outcomes achieved by the implemented solutions.
Benefits Obtained: an innovative and effective anti-cyberbullying solution
Thanks to this collaboration, the operator now has a detailed understanding of market best practices and key user expectations, enabling it to enhance its positioning and enrich its solution with top-rated partners.
Key benefits include:
- In-depth understanding of the market: through a thorough analysis of existing solutions, the operator has gained extensive knowledge of the cyberbullying landscape and available technologies.
- Partner recommendations: the expert assessment conducted by our teams was translated into clear, actionable recommendations for potential partnerships to complement the operator’s solution.
- Strengthened strategy: leveraging concrete data and user insights, the company refined its development strategy, ensuring the delivery of a solution that is better aligned with the real needs of young people and their parents.
Sofrecom’s project perfectly illustrates the importance of a methodical and structured approach when developing innovative solutions. By conducting an in-depth market and user expectations analysis, Sofrecom enabled the company to position itself as a key player in the fight against cyberbullying. Thanks to this support, the company is now better equipped to tackle future challenges and provide effective support to young victims of online harassment.
