Par admin - le 05 mars 2012
In 2011, BT generated revenues of £3bn (€3.6bn) in Europe (outside the UK), the Middle East and Africa. In the latter two regions and in Turkey, BT has 600 key accounts and estimates the addressable market is worth some £5.4bn (€6.5bn). The UK firm has announced series of initiatives geared towards doubling its business in these regions. These initiatives draw on similar programmes rolled out in Asia Pacific and in Latin America, where BT has seen a 50% hike in orders in the first nine months of its financial year.
On its Let’s Talk blog, BT revealed the particular interest of its customers in Turkey, the United Arab Emirates, Saudi Arabia and South Africa. The carrier is set to hire 170 staff, spread throughout the regions concerned, including professional services specialists. BT also plans to develop its connectivity offer, BT Connect, by opening three new network nodes in the Middle East, rolling out additional network interconnections in Turkey and creating a new network connection between Cape Town and Johannesburg.