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"Drive2011": Zain Group restructures global operations to reach growth targets

"Drive2011": Zain Group restructures global operations to reach growth targets

Middle East and Africa mobile operator Zain Group will cut about 2,000 staff over the period to 2011 under a new programme aimed at cutting costs and boosting its margins. Zain said in a statement that its new programme 'Drive2011' will help propel the company towards its 2011 target of becoming one of the top 10 mobile operators in the world. Drive2011 is expected to improve Zain's operating margin by 5 percent within 12 months. Zain operations in Iraq, Jordan, Kenya, Kuwait, Malawi and Sierra Leone have already begun the process.