Fichier 292

Our achievements

Achievements

Mobile Money Strategy

Mobile money digitalisation

Stakes

Our client, an operator, called upon Sofrecom to bring its expertise in Mobile Money and help it in the design of a market entry strategy.

This project had 3 main objectives:

  • To help our client shape its ambitions in mobile money.
  • Detail the mobile money business plan, including product portfolio, product roadmap, target segments, tariff and commission structure, action plans and organisation.
  • Support the evaluation of the pre-qualification of banking and distribution partners.

Methodology

We were able to use our expertise in Strategy and Marketing with 4 steps:

  • We conducted interviews in relation to our client, including the Financial Project Team and other relevant departments. Several meetings were also held with potential banking partners and distributors.
  • We conducted a literature search on international practices, existing competitors and an analysis of survey/interview results.
  • A phase of analysis of opportunities and limitations.
  • And finally, developing scenarios and reviews with our client to ensure that the plan can be used and practiced.

Results

Our client has achieved several results through this project:

  • Identification of the Mobile Money business strategy for our client operator.
  • Recommendations to prepare for this new activity.
  • Delivery of detailed information in order to develop a financial model for internal validation.
  • The construction of a convincing case for acquiring a licence for mobile financial services from the Central Bank.