This ORIA branded service, launched during the TELECOMP 2005
congress of Algiers, has been firstly implemented in the
public domain of Algiers centre, to be gradually spread in the
Wilayas out of Algiers.
Sofrecom has assisted the operator since the beginning of the project at the end of 2004. Further to the business plan, Sofrecom
has been in charge of the implementation of a geomarketing
department for payphones location, offer drafting and negotiation for
payphones and cards, and technical validation.
Sofrecom also brought its assistance to the marketing & communication teams for the implementation of the operational marketing and communication plans, as well as for the organizational structure.
After a successful launch, considered as a real performance in the public telephone field, ORIA became the first public telephone operator in Algeria. This success was shared by Sofrecom, very active on the Algerian territory, which thus consolidated its presence and know-how in the telecommunications sector.