CommsMEA is a specialist telecommunications magazine widely read by Middle Eastern decision-makers and dedicates its September issue to the impacts of mobile broadband. This is a great opportunity for Sofrecom to present its analysis of issues and trends in monetizing 4G in the region.
In an analytical article, Abdelkader Dali, the Director of Sofrecom Middle East explained the main challenges that our clients are facing and what the right formula to solve is.
Even though 4G data now represents a real opportunity for revenue growth in the region, telecom operators are facing major challenges of monetization. Developping innovative services, boosting data consumption with an adapted pricing and providing best-in-class 4G user experience are levers that operators should use to make a difference in their market.