Stake : target the Spanish-speaking community with an OTT portal
An international telecom operator wanted to launch a mass audience portal intended for the Hispanic community and accessible from all kinds of devices. He was seeking some assistance in determining content, generating traffic and building a genuine Over-The-Top strategy to set up an ecosystem of services and identify any monetisation opportunities.
Methodology: defining the roadmap, services and key functionalities
Sofrecom developed a roadmap of services and content, and determined the portal’s service plan and key functionalities (payment, apps, content etc.)
Result: Successful launch with large audience and video content
The portal was launched successfully in several Latin American countries. A large portion of shows and content is made on video. Audience numbers are very high and there are many repeat visitors.
