Customer case

Launching a mass audience internet portal

Tue 22 Sep 2015

Stake

An international telecom operator wanted to launch a mass audience portal intended for the Hispanic community and accessible from all kinds of devices. He was seeking some assistance in determining content, generating traffic and building a genuine Over-The-Top strategy to set up an ecosystem of services and identify any monetisation opportunities.

Methodology

Sofrecom developed a roadmap of services and content, and determined the portal’s service plan and key functionalities (payment, apps, content etc.)

Result

The portal was launched successfully in several Latin American countries. A large portion of shows and content is made on video. Audience numbers are very high and there are many repeat visitors.

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