To support its IOT strategy, our customer asked Sofrecom to draw a big picture of Europe in terms of consumer IoT products and services, identify the main market players and provide visibility of the potential consumer IoT market evolution in the region.
Our Market Intelligence experts compiled a benchmark of both operators and vendors in their home market and over their footprint in Europe. They analyzed the different consumer IoT marketing mixes proposed by operators. Finally, they provided a specific methodology to assess the market and gave recommendations.
Thanks to Sofrecom’s analysis, our client gained an improved knowledge of players and offers currently commercialized, and a better visibility about Telcos’ strategies and positioning.