Challenge
For the 2014 FIFA World Cup, our client aimed to create a differentiated TV content catalog to face aggressive competition. They sought support in implementing an innovative offering, both in terms of content strategy and customer journey.
Methodology
Sofrecom supported the operator in defining its content offering: identifying competing offers and market opportunities, recommending a solution, developing a multi-screen content strategy, deploying the solution with an associated roadmap, and implementing it alongside technical and marketing teams. The video channel with Dailymotion perfectly met the client’s expectations: simple and quick to implement, accessible to all users on any screen. It provided free and premium video content, available on-demand, across all screens, whether at home or on the go.
Result
The operator successfully expanded its service offering with video content and increased the audience of its portals while maintaining cost control. The mission was a success: the operator launched its offering one month ahead of schedule, and the audience was on target.
