How to develop your customers’ autonomy to your benefit

Mon 15 Apr 2019

It is proven that consumers want to be more autonomous when dealing with a brand. To search for information or to find a solution to a technical problem, they want to waste no time. Digital journeys are a solution to this need for real-time action. Nevertheless, they must be designed carefully to be smooth and efficient. The end objective is to make it easier for your clients and prospects to interact with your brand.


Overview of the benefits of autonomous digital journeys and design best practices.

Why foster your customers’ autonomy:  loyalty and savings

4 steps to design effective digital journeys

customer journey digitalization best practices

Best practices for a long-lasting and profitable digitalization



Joséphine Borel

Retail Consultant