Challenge: Unique B2B CRM and 360° Customer View
The “Enterprise” division of a telecom operator aimed to roll out a single CRM dedicated to the B2B market across its international subsidiaries. This solution had to meet several objectives: provide a consolidated 360° view of the corporate customer, automate and unify all B2B processes for sales, marketing, and customer service, and industrialize the various interactions with the customer.
Methodology: CRM Deployment with SPANCO and Training
Sofrecom deployed a CRM solution, hosted and operated by its Moroccan subsidiary – SSM – and configured to adapt to the needs of each client subsidiary. This solution, based on the SPANCO sales cycle model, offers standardized processes. Our teams also provided technical support and delivered training for future users.
Result: Increased Efficiency and Customer Satisfaction
The implementation of this new CRM significantly improved customer knowledge while enhancing sales efficiency and customer satisfaction. Commercial activity is now monitored regularly, enabling greater responsiveness throughout the sales process.
