Customer case

B2B Customer Relationship

Thu 01 Oct 2015


A telecom operator's Enterprise Division wanted to deploy in its international subsidiaries a single CRM solution to serve the B2B market. The solution had to meet a number of requirements: provide a consolidated 360° view of enterprise customers, automate and unify all the B2B processes used by Sales, Marketing and Customer Service, and finally industrialize all interactions with customers.


Sofrecom installed a CRM solution, hosted and operated by its own subsidiary in Morocco (Sofrecom Services Maroc), and configured it to adapt to the needs of each of the customer's subsidiaries. This solution, based on the SPANCO sales cycle model, ensures standardized processes. Our consultants also provided technical support and trained future end-users.


The new CRM system has boosted sales efficiency and customer knowledge and satisfaction. The commercial activity can now be monitored regularly to ensure greater reactivity during the sales process.