To prepare its expansion into Mobile Financial Services (MFS), this operator asked Sofrecom’s experts to collect key facts on MFS and to produce the story and the communication kit. This kit is then used to communicate internally in order to motivate and educate employees.
Our Market Intelligence experts analyzed the different external communications issued on MFS by competitors and the entire ecosystem. They gathered the most relevant ideas and wordings expressing customer benefits. They then enriched communication material to make then more impactful.
Our customers now has an up-to-date and enriched communication toolkit. This mission also helped gather all the information and relevant wording on MFS in order for the company’s spokespersons to integrate them into their own communications.