On the occasion of the Football World Cup 2014, our customer wanted to create a differentiating TV content catalogue in response to aggressive competitors. He was looking for assistance in setting up an innovative offer, both in terms of content strategy and customer journey.
Sofrecom helped the operator in framing his content offer: identifying competing offers and market opportunities, recommending a solution, determining the multiple screen strategy, handling the roll-out and the related roadmap, and implementing the solution with the engineering teams and the marketing department. The video channel with Dailymotion met customer expectations precisely: it is fast and easy to implement and may be accessed by any user on any kind of screen: it consists in an offer of video content, both free and premium, available on demand and on all screens, whether at home or on the move.
As a result, the operator was able to extend his service offer with video content and to increase the audience on his portals, while keeping a tight rein on costs. The mission was a success: the operator launched his offer one month ahead of schedule, and audience volume is meeting expectations.