This Middle East operator was considering launching a new mobile money service. It asked Sofrecom to size market potential and define the best value proposition.
Our experts analyzed the market (demographics, needs, competition, etc.), the regulatory environment and the client’s internal capabilities to identify the best opportunities and the most pertinent value proposition. They conceived the services to be launched and several scenarios for operational models. They supported the selection of partners through a RFI.
Thanks to this first mission, the operator was able to identify the best opportunity within its market and regulatory context, as well as the next steps to launch its new offer.