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Sofrecom, your essential Telco partner in Middle East

Sofrecom, your essential Telco partner in Middle East

Sofrecom Jcc0081Sofrecom was at the fifth edition of Broadband MEA Forum, in Dubai on March 19th and 20th. An opportunity for us to take stock of our presence in the region with Pascal Hegarty, Director of Sofrecom Middle East.

Since when has Sofrecom operated in the Middle East?

We have been operating in this region on major projects since the 1970’s. Over the years, we have developed a close tie with the Middle East and we have adopted a long-term commitment to our clients here. In 2008, we decided to improve Sofrecom's proximity with clients by the opening of a regional Sofrecom office in Dubai. Being fully integrated in the Telecommunications ecosystem, we can better meet the needs to our clients and support them in their key transformation and development projects. Based in Dubai Internet City, Sofrecom Middle East has a staff of 30 people but also calls upon world class 1500 consultants and experts from Sofrecom and from the Orange Group worldwide.

What solutions do you bring to the Middle East market?

Sofrecom leverages a key strength in this market: we cover all major areas of expertise needed by an operator, giving us a holistic view of any given situation. We also benefit from the know-how and strength of one of the largest global operators, as a 100% subsidiary of France Telecom Orange Group (230 M subscribers – €43,5bn of revenue). We offer a wide range of services: from strategic recommendations to operational execution in four core fields of expertise: Prospective market intelligence, Business Consulting, Networks and Services and IT. By choosing Sofrecom, our clients can count on the total commitment of a world leader in the field of telecommunication. They benefit from the expertise and best practices that Orange Group deploys in 32 countries worldwide.

Couv Chiffres Cles Va What is your vision of the regional market? What are the major trends?

Two distinctive trends are emerging today: on one hand, the launch of the ultra-high-speed networks (fibre for fixed line networks, LTE for mobile networks). This has generated the need for strong technological support, as well as assistance for launching new compelling services, particularly with the emergence of Digital and regional content. On the other hand, many countries in the Middle East have already reached high market penetration. For these operators, customer loyalty has become the key priority. Loyalty is achieved by developing innovative and better suited services (i.e. Business service offerings), but also by delivering service excellence, as perceived by customers. Quality of experience is a technical issue but not only that: being more efficient, delivering best of class customer service, streamlining processes are all key areas where Sofrecom can drive improvements.

What are your priorities for 2013?

Couv Realisation VaWe aim to become the leading partner for telecom operators and regulators in the Middle East. This region clearly holds potential for growth, but our clients are facing issues of increasing complexity. In this context, we believe we can create value for our clients by capitalizing on Sofrecom’s Know-How network, global footprint and operator experience.

Please contact Sofrecom Middle East for a detailed discussion on our solutions: pascal.hegarty@sofrecom.com

   

KadervaSofrecom Middle East hires regularly. If you are interested in our projects, please contact Valérie Paturle, Staffing Director of Sofrecom Middle East. You can also visit the page “Our Offers” of our website, Career section.

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