Fichier 287


Mobile 2012, the 12 main facts of the year

Mobile 2012, the 12 main facts of the year

Last year was eventful for all players in the telecom market, particularly those in the mobile sector; and 2012 promises many changes too.

This booklet underlines the increasing importance of

emerging countries, especially in Africa (where SIM card sales now exceed those in Western Europe), China and India, which alone account for half of all new subscriptions worldwide.

As services and data usages continue their inexorable expansion, a major preoccupation for all operators concerns target audiences and associated business models. This year will be marked by the arrival of new players who will durably modify the telecoms ecosystem.

We have tried to examine from a new angle all these important issues that will impact our business in 2012 and in the years ahead.

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