Strategy & Marketing
Anticipate disruptions and invest in the right growth drivers while maintaining profitability.
In an uncertain economic environment where major changes are impacting the world of telecommunications, analysing trends, understanding innovations and anticipating customer expectations are essential to making your strategic decisions and increasing your revenue.
We analyze trends and their impact on the telecom sector and its environment to anticipate changes, to define your B2B, B2C or Wholesale strategy, and to translate it into operational plans.
Research & Studies
Make decisions and build a global, sustainable and effective positioning:
- Acquire a 360° vision of market evolutions
- Analyze, measure and understand market evolutions
- Evaluate market potential, identify business opportunities
- Build and set up customers's intelligence tools.
Strategy, Growth opportunities & Due diligence
Our teams assess the market potential on specific growth drivers (mobile financial services, B2B activities, wholesale, or launch of an MVNO, etc.), identify business opportunities and translate them into areas for development:
- Defining and implementing a strategic plan
- Identifying growth drivers and new services
- Supporting mergers/acquisitions – due diligence
- Supporting the sourcing of external financing.
We help you to align your marketing strategy with your business objectives:
- Analyze and size a market
- Benchmark your competitors
- Analyze the regulatory framework
- Define the best positioning and elaborate the business plan
Custumor & Distribution
Leverage industry innovations in order to continuously improve your products, to create a differentiated value proposition and to optimise your sales operations:
- Define and manage a products and services roadmap
- Define and implement distribution model (distribution channels, partnerships)
- Define and measure performance (KPIs)
Digital acceleration and analytics
Generate opportunities for positive interactions with your customers :
- Digital strategy & digital transformation (operators, governments)
- Digital Marketing & Communication : web traffic, SEO, social listening program, ...
- Design, Improve and implement a digital customer journey with Design Thinking and Agile Methodology
- Digital services : Digital identity, Mobiles Money, e-agri, ...
Discover our achievements in this sector
Implementation of a BI tool to optimize telco purchases
An international operator needed to identify possible synergies between the different purchasing departments, particularly within its various subsidiaries, and thus generate savings.
Implementation of a BI tool for roaming data
Our client, a telecom operator, has entrusted our experts to study the implement a BI tool for roaming data
BI tool for FTTH deployment monitoring
Our client, a fiber infrastructure operator in France, wishes to improve and automate the tools that allow it to monitor the deployments of the various fiber infrastructure operators
An agile service center to develop "e-gov" solutions
Faced with a high turnover of skills, our client, an IT consulting and development company in the Middle East, wished to set up a service center in order to continue to actively respond to national...
Smartcubes nanocomputers use cases
The Innovation & Technologies division of an operator called on our strategic marketing consultants, experts in the IoT field to positione smartcubes uses in the IoT value chain
Improving the rate of ADSL to fiber customer migration
As part of its fiber deployment plan, a telecom operator wanted to improve its ADSL to fiber customer migration process.
Solution for tracking the carbon footprint of digital uses
Orange has launched several projects to anticipate the obligation to communicate to its customers the equivalent of their Internet and mobile consumption in greenhouse gases.
How to rationalize the international wholesale activity of a telecom group?
Our client wishes to improve its operational efficiency in the field of roaming and international wholesale