An international operator shapes its diversification approach in insurance
An operator wanted to give shape to its wish to diversify in financial services, specifically around the strategy of insurance distribution.
The main challenge is adding to the converging offers of its customers in order to win their loyalty. Insurance distribution is also a cash generator, and can add an additional source of income.
Sofrecom's mission started with collecting information on insurance offerings in the different countries where the operator is located. The work necessary to support subsidiaries' teams in each country was identified, and the associated costs were estimated. The mission was continued by formalising scenarios scaling the relevant unit and deploying offers. Finally, the mission involved supporting subsidiaries as they launched offers in the countries concerned.
Several insurance offerings were launched in each country within the company's footprint. Some of them, tightly bound to IoT, have helped reinforce the operator's presence.
Insurance has become a "must-have" within the operator's subsidiaries.