customer relationship management

performance, loyalty and differentiation

«To succeed in an even more competitive market and to follow the fast evolution of the customer’s behavior», this is what the Forrester* report reveals about tomorrow’s challenges and objectives.

Major international companies made large benefits by improving their Customer Relationship Management (return on investment increasing from 15 to 50% depending on the sector).

A customer focused organization

The CRM approach enables a more accurate vision of customers and adjusts the marketing strategy to the convergence of usages (wireline, wireless and broadband access).

A personally designed support

Each customer relationship management project requires a strong management. In order to define your strategic and operational needs (profitability steering, loyalty programs…) our experts get involved from the priorities’ definition to the CRM solution rollout.

A proven management method

change management

assist the operator in the definition of its management needs
formalize business requirements according to market recommendations (TM Forum, eTOM)

technical solution selection

choice strictly linked to the company’s strategy and priorities: functional coverage, budget and deadline.
integration of the market’s leading solutions: Oracle EBS, Siebel, Peoplesoft, Cohéris, E-deal.

end to end implementation

building a functional and technical team
turn-key implementation
deadline meeting with commitment of results
know-how transfer and support to control new processes

Benefits

improve customer loyalty (deep knowledge of customers and satisfaction improvement)
enhance the number of customers for your business (launch of more adapted and differentiating offers)
strenghten its competitive position
optimize business processes

**The challenges of CMOs in 2008, Forrester


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