business

Orange Cameroon selects Sofrecom to implement its CRM

OCM, mobile operator has chosen Sofrecom to install its customer service CRM.

The quality of its offer, its experience in telecoms as a whole and its CRM projects (PS8, Oracle CRM… ) in particular were deciding factors in the operator’s choice.

This project applies Oracle’s AIM implementation method and integrates services covering configuration, interface development, training and start-up assistance.

This initial phase covered the functional domains : customer care and multichannel contacts management. The other domains - sales force management, orders, marketing campaigns have been covered during the subsequent phases.

The launch of this project involved resources from Sofrecom Paris, Sofrecom Maroc and the local partner.

After the completion of the first two phases of the “Oracle CRM Sales Forces” project at Orange Côte d’Ivoire and Côte d’Ivoire Télécom, this new project is further proof of Sofrecom’s ambition to develop its capacity to roll out CRM solutions internationally.