RSS
strategy, innovation and marketing
The telecommunications market is characterized by a fast evolution of technology (IP, convergence, FTTH, etc.) as well as an intensification of competition which creates on the one hand a high dynamic but generates on the other hand a pressure on prices’ decrease. Clients diversify their usages, need more comfort in situations of mobility (mobile internet for instance) and claim higher quality of services.
Sofrecom is aware of these stakes and accompanies all actors of the telecommunications market, whatever they are regulators, operators or government decisional authorities and help them understand the market, set-up their strategic plans and implement them.
mature markets strategy, rationalisation, new niche markets and new usages
- offers financial analysis, client database analysis
- opportunity research to invest in new growing markets (mobile payment, 3G+, multimedia…)
- consumer behavioural study/ datamining: value segmentation, usages…
- time-to-Market process implementation (offer launch)
- harmonising and running a distribution network
growth strategy, new markets conquest
- market diversification and geographical expansion
- business plan: set-up / acquisition of operators
- defining a price positioning
- strategic study: partnerships, strategic implantation
launch strategy, market understanding and differentiation
- offers/ competition benchmark, positioning
- brand and communication strategy
- defining product roadmaps and evaluating their potential
- operational support and offers’ deployment
market intelligence & prospective
Strategic anticipation and knowledge of market and technology evolution are two key factors in the success of operators and information technology industrial players. Our experts consultants in market intelligence, prospective and strategic analysis bring transversal view of the full range of telecommunications issues, according two approaches…
- vertical approach: by network type (fixed, mobile, Internet or market segment (enterprise, residential, multimedia, B2B)
- horizontal approach: convergence, multimedia, CRM
and use numerous information sources and a partner network for answering their design and development demands:
- broadcast productions: strategic reviews, newsletters
- dedicated productions: benchmarks, white papers, Q&A services, prospective studies
- publishing factory : web support, creation and administration of contents sites
more information ?consult our offers & services or contact us directly |